Top 25 Superbrands
The recently announced, UK’s 12th annual Superbrands analysis saw Microsoft regain the number one position and Apple join the top 10 for the first time.
This yearly analysis of the top 500 brands is carried out by The Centre for Brand Analysis and measures brands not by value but by how much they are trusted by the British public. The brands are judged against three factors, quality, reliability and distinction.
It’s interesting to compare the results of this survey with the top twenty most valuable brands as detailed in a previous blog. There are some similarities, some differences and, of course, in the UK list of Superbrands, positions that may be a surprise to some of our clients in the US and EMEA
This survey defines a Superbrand as having established “the finest reputation in its field,” offering “significant emotional and/or tangible advantages over other brands, which customers want and recognise.”
Around 1,400 brands are considered by a panel of experts and more than 2,000 UK consumers take part in the voting.
The Top Twenty Five:
1 Microsoft , 2 Rolex, 3 Google , 4 British Airways, 5 BBC , 6 Mercedes-Benz , 7 Coca-Cola, 8 Lego , 9 Apple, 10 Encyclopedia Britannica, 11 Virgin Atlantic, 12 Duracell, 13 Marks and Spencer, 14 Philadelphia, 15 Dulux, 16 BMW, 17 Colmans, 18 Dyson, 19 Ordnance Survey, 20 Nintendo, 21 Jaguar, 22 Sony, 23 BP, 24 Fisher-Price and 25 Andrex.
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