After a ground-breaking win in the US Presidential Election I went onto YouTube this morning and typed ‘Barack Obama’ into the search facility; 373,000 videos, 1,070 channels and 123,000 playlists; confirmation that to fully engage with your audience, social media is the new channel - traditional media is feeling the heat!

This entry was posted on Wednesday, November 5th, 2008 at 8:43 am and is filed under Demographics, Marketing, Social Media. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will be moderated but will appear as soon as humanly possible.