The latest research findings from Forrester and Marketing Sherpa show that in 2009, email marketing is expected to rise in popularity.  Low cost, targeted and measurable, it isn’t surprising that so many businesses are planning to use email to communicate with customers and prospects.  However, with so much competition in the inbox, marketers need to get email savvy and ensure they maximise their ROI.

Click through the Beechwood Guide to creating a successful b2b email campaign (below) to find useful research, handy hints and tips for email marketers.

This entry was posted on Friday, February 13th, 2009 at 1:59 am and is filed under Marketing, Value for money, digital marketing, email marketing. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will be moderated but will appear as soon as humanly possible.