http://www.beechwood.uk.com/wordpress Fri, 22 Jan 2010 17:30:35 +0000 http://backend.userland.com/rss092 en In my last post I mentioned the nostalgia for children’s toys as seen in the Santander’s commercials. How delighted I was therefore, to see that Lego have pulled from their illustrious archives their award winning stop-frame animation ad ‘Kipper’ by TBWA. It’s a surreal look at the things kids ... http://www.beechwood.uk.com/wordpress/recycling-is-good With Spanish financial giant Santander’s rescue of the beleaguered, bankrupt British banks, I’ve watched with interest to see how they manage the change process as familiar high street brands like Abbey disappear forever. One thing struck me on watching the Santander commercials, and I hope it’s unintended, is the pattern ... http://www.beechwood.uk.com/wordpress/toy-stories-and-santander Much was written on the aesthetics of Wolff Olins’ creation of the London Olympics 2012 brand when it was launched in 2007. The controversy no longer rages but having given it over two years worth of the ‘over night’ test, I’m still not a convert. There’s probably little that I can ... http://www.beechwood.uk.com/wordpress/the-london-olympics-2012-brand I was lucky enough to be invited to attend the first major conference dedicated to how the Aerospace and Defence industry can help combat climate change. The Energy and Environmental Defence and Security Conference (E2DS’09) held at the RSA, London on November 5th to 6th gave a fascinating insight. Sponsors ... http://www.beechwood.uk.com/wordpress/aerospace-and-defence-industry-against-climate-change The recently announced, UK’s 12th annual Superbrands analysis saw Microsoft regain the number one position and Apple join the top 10 for the first time. This yearly analysis of the top 500 brands is carried out by The Centre for Brand Analysis and measures brands not by value but by how ... http://www.beechwood.uk.com/wordpress/top-25-superbrands Last weekend, I took the opportunity to visit the 'controversial' Banksy versus Bristol Museum exhibition. For any cultural hermits, Banksy gained notoriety by using stencils to paint images on a diverse array of outdoor locations – graffiti in other words. The Banksy exhibition presents a considerable body of work and ... http://www.beechwood.uk.com/wordpress/banksy-overrated-artist-or-superb-communicator I was recently sent a document detailing all the international web domains by country. (Don’t ask why) So I am now the proud owner of a list that goes all the way from the Ascension Islands (.ac) to Zimbabwe (.zw). Reading through it gave me plenty of food for thought. For instance, ... http://www.beechwood.uk.com/wordpress/country-code-top-level-domains-where-is-um-from Watching the BBC news this morning, I was outraged by Andy Burnham's advice, or lack of it, regarding swine flu.  As someone who works in marketing and communications, delivering the right message, to the right person, at the right time, through the right channel is key.  Yet, our health secretary ... http://www.beechwood.uk.com/wordpress/swine-flu-the-great-communication-failure